"Bring on Tomorrow"
With the brand discourse of “Bring on Tomorrow”, we have determined a brand new and overly exciting vision for the future in which autonomous, connected, and electric vehicles will play a role. With this vision, which will be a guide for the future of automotive, we promise drivers and passengers much more than a vehicle thanks to the innovative products and services.
In line with this global vision, we turn into a brand that is prepared for the future by offering a unique customer experience with our products people-oriented, life-facilitating design, and innovative technologies.
The first models reflecting our "Bring on Tomorrow" vision, where traditional processes and technologies are replaced by environmentally friendly, electric, hybrid and autonomous technologies, are New Ford Kuga and Ford Puma, two important players of the SUV segment -the rising trend of the recent period. These newest members of the Ford SUV world, which has recently met with our customers, also represent the start of our plans to develop a comprehensive product portfolio of smart vehicles for a smart world.
"We no longer imagine the future, we let you live it"
Özgür Yücetürk, Assistant General Manager of Marketing, Sales and After Sales said, “Bring on Tomorrow”, which is much more than a slogan or a campaign for the Ford world, will be a guide for the future of automotive. As Ford Otosan, we continue our way to become the brand that recreates the automotive industry in line with this new vision. We no longer imagine the future, we let you live it. With the strength we derive from our deep-rooted heritage, we continue to reflect this change on our vehicles and technologies, starting with the sales and after-sales customer experience. The New Kuga and New Puma, which will change the balances in the SUV segment that rapidly grows in recent years, are one of the most important steps in our approach to present our assertive side in this area with new models" and emphasized that Ford is now a brand that speaks from the "future".
Bring on Tomorrow
Within the framework of our "Bring on Tomorrow" vision; we carry the values of trust, reasonable prices, and enjoyable driving that are identified with our brand, to our future models. We take care to ensure that our hybrid and electric models that we plan to launch in the future would appeal to all consumers, not just for a privileged segment. The new models, whose R&D process continues, can easily adapt to changing conditions thanks to their flexible structures suitable for electric, rechargeable hybrid and internal combustion engines.