F-MAX: Winner of the Effie Best of Europe Awards!

Effie Avrupa
serhan turfan

Serhan Turfan Ford Trucks Lideri

Our pride, our F-MAX has once again shown us the limitlessness of emotions by adding a new award to the ones it has met; or rather made us meet; within and out of the sector.

We have added a new one, one of the most special, to the dozens of awards we received with the commercial film; from the International Truck of the Year Award to being chosen the best of Russia and Austria.

Our F-MAX commercial film; after being granted the Golden Effie in the 2018 Effie Turkey Awards in the automotive category; was qualified to participate in the Best of Europe Awards held among all countries with gold-winning campaigns; showing not only the success of being the only campaign to participate in this contest from Turkey but also being granted with the “Effie Best of Europe”.

Thus, just like the International Truck of the Year Award; we were able to make the voice of our The New Big Ford Trucks: F-MAX' heard all over Europe once again in one of the most prestigious communication awards in the world, where not only creative but also effective and efficient brand communications compete with each other. Besides being granted with an award as the only campaign to participate from Turkey this year; being the only brand granted with an award in the automotive industry; showed once again how special our award is and how successful our work is.

On behalf of all my colleagues, who made it possible to add a new pride in excitement to our “bests” and “firsts”; I would like to thank our advertising agency Happy People Project, who contributed to the design and implementation of our campaign.

Not just in every load; in every award, in every success, we have been together hand in hand and so it shall be!